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Guide

The Weekly UGC Production Playbook

Elena Cho 1 min read

A framework for keeping a real weekly cadence without re-briefing a creator or agency every campaign.

This playbook walks through separating the product brief from the weekly topic list, so cadence doesn't depend on re-explaining the product every week.

What's inside

  • How to write a brief that survives multiple campaigns
  • A weekly rhythm for topic selection, review and publishing
  • What to reuse between campaigns, and what shouldn't be reused

Elena Cho

Head of Content, ViralMag

Writes about creative production systems and what actually changes when briefing stops being the bottleneck.

Your next week of UGC starts with one brief.

No timeline editor to learn. No freelancer to re-brief. Product context stays in the loop from brief to render.

Start creating See a live demo

Cancel anytime. Your first brief ships this week.